The Local Executive

MAG kausad Kita. (Let us Unite).

MAG stands for Madelaine Yorobe Alfelor Gazmen, the Chief Executive of Iriga City.

 MAG kausad kita…an expression of the Mayor’s concept of governance, the kind that does not emanate from only one but from people getting together. The idea has picked up among the Irigueños because the Mayor (fondly called Baby Sister or Nene by everyone) is very apolitical and relates easily to the young and the old alike.

 Now in her Second Term as City Mayor, after getting herself elected by a wide margin, she is pictured as a young (she is a young-looking thirty-something) but very dynamic lady who is casually dressed most of the time (jeans, sneakers and a simple top)

MANILA, Philippines—Mayor Madelaine Alfelor-Gazmen, of Iriga City, was conferred the Award for Leadership and Excellence in Communication by the Philippine chapter of the International Association of Business Communicators (IABC) for her skillful use of communications strategies in implementing her award winning programs in Nature Conservation and the Preservation of Mt. Iriga as well as programs that established Iriga as one of the fastest growing economic hubs in the Bicol Region.

Mayor Madel is the only Mayor in the elite group. Thirteen other CEOs were similarly honored including Phil. Daily Inquirer chairman Marixi R. Prieto, ABS-CBN Corp. president Charo Santos-Concio, ABS-CBN Foundation managing director Regina Lopez, BPI Family Savings Bank president Alfonso Salcedo Jr., Century Properties chair Jose E. B. Antonio, Enchanted Kingdom vice president Cynthia Mamon, First Vita Plus Manufacturing Corp. president and CEO Rhodora Tumpalan, Globe Telecom president and CEO Ernest Cu, GMA Kapuso Foundation external vice president Carmela Tiangco, ICCP Group chair and CEO Guillermo Luchangco, Lanao del Norte governor Khalid Dimaporo, Land Bank president and CEO Gilda Pico and Lyceum University president Roberto Laurel.

Rey Anthony David Jr., president of IABC-Philippines, said rewarding excellence in communication remained vital in the business and governance community, particularly after the May elections, which he described as a defining moment in the country`s history.“If the coming election is considered a defining moment in the country`s history, the election will go to the way of the candidate who can communicate best,” said Carmencita Arce, IABC-Philippines executive vice president and GMA-7 corporate affairs head.

The award ceremony was held at the Bayanihan Hall, United Laboratories Compound, Pasig City last March 23, 2010.